HELPING FAMILIES FUND AND COORDINATE CARE TOGETHER
One care pool,
funded by the whole
family, for the ones that
matter most.
The family pooling platform that enables siblings and their wider care network to collectively fund and collaborate on care for their aging parents.
40 families across SA on the waitlist.
The problem
The responsibility is real.
The tools aren't.
4–6 adult children, WhatsApp threads, separate bank transfers, and no one knows what's actually been paid. The burden always falls on one person.
"I do 9–10 separate transactions a month. I never know if everything has been covered until something breaks."
— Thandi, 34, Johannesburg
"My siblings and I argue about money every month. Nobody knows what the other has already paid for."
— Thabo, 41, Cape Town
"The stress of managing Mom's expenses while raising my own kids is affecting my work and my health."
— Priya, 38, Durban
How it works
Simple enough for the
family group chat to understand.
1
Set up your family care pool
Create a care plan for your parent — set a monthly target and invite family members to contribute.
2
Allocate to categories
Divide funds across what matters: healthcare, electricity, airtime, emergency fund, and more.
3
Watch it work — together
Everyone sees contributions and spending in real time. Disputes disappear. Support keeps happening.
Built for real families
Everything you need.
Nothing you
don't.
Kini was designed around one question: what does family actually need to feel in control of supporting mum?
Family fund
Life cover
Grocery
Electricity
Emergency
Multiple Contributors
Siblings, aunts, diaspora — everyone in the pool
Financial Support
Healthcare, groceries, electricity covered
Visibility
Full transparency, every rand tracked
Trusted & Transparent
Receipts and photos for every fulfilment
One family. One plan. One source of truth.
Built for the way African families actually work
Early community voices
People who've been waiting
for exactly this.
"Finally something that addresses a thing that has actually kept our family together. This is the stuff we need."
Simone M.
Daughter & working mother, Pretoria
"My siblings and I no longer argue about money. Everyone can see exactly what's been paid and what's outstanding."
Sipho S.
Son, supporting mother in Limpopo
"I cannot find adequate language to describe how much I need this. I've spent so much energy just managing the flow."
Naledi K.
Daughter, contributor from London
Who we serve
Four people.
One family pool.
Kini serves every person in the care network — the one who organises, the one who forgets, the one far away, and the parent who just wants to feel cared for with dignity.
Primary Contributor
Nadia
Age 33
"I need to know everyone is carrying this. The coordination burden alone was exhausting. Now it's finally shared."
Sibling Contributor
Sipho
Age 29
"I just want to chip in fairly. No guilt, no guessing. Kini makes that possible for the first time."
Diaspora Contributor
Lungile
Age 37
"I send money from 8,000km away. Now I can finally see where it goes and know it's making a real difference."
Beneficiary
Mama Joyce
Age 67
"I don't want to be a burden. But knowing my children are organised and not fighting because of me — that's everything."
Full visibility. Zero confusion.
Every rand.
Every contributor.
Every proof.
The pool dashboard shows every contribution in real time — who has paid, what is covered, and receipts for everything fulfilled. No more guessing. No more resentment.
Life cover
Hospital plan
Groceries
Electricity
Proof of fulfilment
Missed payment nudges
Follow our journey
We're building in the open,
with the
community.
Get behind-the-scenes updates, share your family's story, and help shape what Kini becomes.
Facebook Community
A warm, private group for families navigating the same journey. You're not alone.
Join the communityBe the first family on Kini.
Join the waitlist and get early access when we launch. No spam — only meaningful updates.
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